UFOs and Marketing.

One of the characteristics of "marketing" is that makes people forget about it.
Baudrillard, the french critic, said that we are now in the society of the simulacrum.
The value of Truth, he wrote, is the Show.
Nothing can get out of the process of "commodification, " so, if we are truly interested in the UFO phenomenon, we must be aware of this.
Let us consider Roswell. Personally I believe that Roswell was a piece of disinformation directed to the Soviet Union in the beginnings of the Cold War.
However. what Is important is the meaning of Roswell now. The "pseudo-event" is "marketized. "
So, what remains is the show, the books or booklets, films, videos, etc. This has nothing to do with Truth. Is just marketing.
The media, the publishers, the marketers, care nothing about truth.
In this marketing environment, abductions, for example, are TWO things : events that "inspire" writers OR writers creating abductions.
What can be done? ask for EVIDENCES. Use LOGIC. Practice CRITICAL THINKING.